The “2025 Best Taiwan Global Brands” list—organized by the Industrial Development Administration, Ministry of Economic Affairs (MOEA), and executed by the Taiwan Institute of Economic Research (TIER)—was announced today (5th). TECO Electric & Machinery (1504) made its first appearance on the list, ranking 25th with a brand value of US$69.9 million (approximately NT$2,193,392,100). It was also one of only two companies newly added to the list this year, showcasing the results of its brand revitalization and transformation efforts. The organizer praised TECO, stating: “TECO has driven its brand transformation with energy integration services at its core. By combining electrification, intelligent solutions, and a green energy strategy, it has emerged as a rising star in the Top 25 brand value rankings.”
Since Chairman Morris Li assumed office in 2024, TECO has advanced corporate transformation and a global brand initiative, establishing a strategic vision centered on electrification, intelligence, and green energy. The Company is evolving from an equipment manufacturer into an integrated provider of energy services and solution offerings. Chairman Li stated that TECO’s debut on the “Best Taiwan Global Brands” list marks a significant milestone. Moving forward, TECO will reinforce a clearer brand architecture and execute more consistent actions to create value for customers—translating the Company’s services and technological capabilities into customers’ competitive advantage for low-carbon transformation.
In response to the accelerating global adoption of AI and rising demand for low-carbon solutions, TECO has also recently carried out an organizational reshaping across its business groups. The Company renamed its three existing groups— Green Mechatronic Solution Business Group, Power & Energy Business Group, and HVAC Technologies Business Group—to further accelerate core business development, and additionally established the Energy & System Automation Business Group to fully expand its ESCO energy-saving services. TECO’s four business groups will address market and customer needs with diverse, high-efficiency solutions spanning electrification, intelligence, and green energy—co-creating value and advancing toward a greener, more sustainable future.
The “2025 Best Taiwan Global Brands” valuation is commissioned by the Industrial Development Administration and conducted by Interbrand, a globally recognized brand valuation firm. Interbrand’s jury noted that TECO launched a brand renewal program in 2024 with a strong focus on sustainability. By updating its brand expression and responding in step with audience needs, TECO has continued to deliver innovative solutions, demonstrating clear brand direction and agile innovation capabilities.
