TECO x Captain Taiwan Chieh-Hsien Chen: Powerfully Endorse TECO Home Appliances
TECO's Air and Intelligent Life business group held the "2025 Brand Ambassador Launch and Meet-and-Greet" today (6th).For the first time, an annual brand ambassador was appointed to enhance product image, with the esteemed "Captain Taiwan" Chieh-Hsien Chen taking on the role. Chairman Morris Li of TECO remarked that this is a powerful collaboration, much like Chieh-Hsien Chen leading the Chinese Taipei baseball team to victory in the WBSC Premier12. TECO, leveraging its "self-developed technology" and "localized manufacturing" advantages, surpasses international brands in energy efficiency and maintains a leading position in the domestic air conditioning market. Teaming up for Team Taiwan, TECO aims to protect every Taiwanese household with the most energy-efficient and intelligent air conditioning and home appliances.
Team Taiwan TECO, My Strongest Support “TECO air conditioners exceed CSPF Level 1 standards of the Japanese brand by 7%.”
At today's press conference, amidst the energetic cheers of eight cheerleaders, Captain Taiwan Chieh-Hsien Chen appeared at the event, teaming up with TECO's Chairman Morris Li to swing the bat and hit a symbolic home run representing "TECO Air Conditioning, Taiwan's Strength." He also presented Chairman Li with a signed TECO TAIWAN jersey, declaring, "Team Taiwan TECO, My Strongest Support." Chieh-Hsien Chen expressed his confidence in endorsing TECO air conditioners and home appliances, highlighting that TECO's high-efficiency air conditioners and practical cleaning and kitchen appliances can bring thoughtful service and a healthy lifestyle to more families.
This time, Captain Taiwan Chieh-Hsien Chen endorsed four major product lines for TECO home appliances: air conditioning, cleaning, displays, and kitchen appliances. He fully demonstrated his professionalism as a brand ambassador, thoroughly familiarized TECO's air conditioning and home appliance series. He has now designated the installation of "TECO Air Conditioning" in his home. Chieh-Hsien Chen praised, "TECO Air Conditioning is truly great, more energy-efficient than Japanese brands."
TECO Independently Develops AI Smart Temperature Control Technology, Exceeding 2025 Level 1 Energy Efficiency Standards
Actively responding to the government's energy conservation enhancement policy
TECO has consistently maintained a leading position in the domestic air conditioning market for years. At this press conference, they launched the new HS8 series air conditioner with 2025 features and a brand-new appearance. General Manager Albert Peng of TECO Air and Intelligent Life business group pointed out that the new product's energy efficiency exceeds Level 1 standards by 7%, outperforming some international brands. It features an "intelligent AI chip micro-breeze design" combined with 3D airflow, offering consumers ultimate comfort with ultra-quiet and gentle breeze sensations. TECO also introduced "Self-Clean 2.0," which not only cleans the indoor unit but also the outdoor unit, achieving 99% bacteria inhibition at 57°C. The product is designed with a rust-resistant function specifically for Taiwan's humid climate, ensuring durability, and is 100% made in Taiwan, guaranteeing quality. Additionally, three major series of annual new products include the Clean Series products featuring a Silent Wash series inverter vertical washing machine (quiet spin, clean wash), a new gaming-grade QLED TV with an ultra-high refresh rate of 144Hz, and various kitchen appliances, including refrigerators and low-oil air fryer ovens.
As a global leader in green energy, TECO has been selected for the Dow Jones Sustainability Index (DJSI) for five consecutive years, ranking among the top in the emerging markets' electromechanical sector. After assuming office in May 2024, Chairman Morris Li proposed the vision of "the key driver in realizing global electrification, intelligence, and green energy." Guided by this vision, TECO Home Appliances stated that it will continue to develop innovative technologies, focus on deep energy savings and intelligent air conditioning, and actively expand into overseas markets such as Southeast Asia, striving towards its goal of becoming a world-class leading brand.