Since its entry to Taiwan's home-appliance market in 1971, TECO has come to establish itself as the leading brand in Taiwan's home-appliance market, with consistent expansion of its manufacturing and sales network, complimented by an ever-complete product range including Window/Cabinet Air-Conditioning units, TECO Green & Fresh refrigerators, Twin Split Air-Conditioner, Aerobic Purifying Split Air-Conditioners, Inverter Air-Conditioner, Fuzzy Networking refrigerators, which are very popular with Taiwanese consumers. In view of the highly mature home-appliance market, TECO household-appliances have been able to maintain its competitive edge by re-defining the notion of home appliances as a pursuit of higher lifestyles, backed up by TECO's segmented and brand-driven marketing approach focusing on issues of health, environment, technological innovation and services.